Fresh ideas

search engine optimisation (seo)

It’s not enough just to have a website, it has to be good, and prospects need to be able to find it.

Search engine optimisation employs a combination of techniques, tools and technical know-how to produce web pages that consistently dominate search engine results. Every page is carefully coded to give your website the very best chance at achieving and maintaining those results.

social media marketing

We can help you take advantage of the exciting social media marketing opportunities.

Social media marketing uses a selective number of social media platforms such as Facebook, LinkedIn, Twitter, StumbleUpon, Flickr and YouTube, just to name a few, to communicate with customers, strengthen your business brand and ultimately increase sales. Social media marketing uses a whole different set of methods, tools and tactics than with a traditional PR campaign. It certainly isn’t something that can be mastered overnight and for someone new to social media it can all be overwhelming and somewhat daunting. It has, however, revolutionised the marketing world, and with a good investment in time and effort the returns can be exceptional.

social media integration

We’ll keep you connected.

Social media integration is the act of spreading your brand across the popular social media platforms, being active on all of them, and aligning their functionality with that of your main website. We work with social media on many of the projects we do, from simple sharing, to the Facebook and Twitter API.

newsletters

HTML newsletters are a direct and sustainable way to send news, promotions and information about your company to your readers.

We can set up, manage, and send out your HTML newsletter on your behalf. However, if you prefer, we can just build the HTML of the email and leave managing your subscriber base to yourself. Our content management system has an optional newsletter module which handles subscriptions, lists and the possibility to select content from your website to send to your subscribers.

banners

Improve your image on the Internet and attract your target customers.

Web Banner advertising (i.e. web banner ads for display on popular websites) is one of the quickest and easiest ways of marketing your business to millions of users. We provide custom, content rich static or animated banner design to suit your business.

pay per click (ppc)

Pay-per-click (PPC) search engines are those that offer the marketing option called “pay-per-click” to users.

PPC advertising is the placement of a small ad on the search engine results page for a specific keyword or keywords in return for a specified payment when a visitor actually clicks on the ad. Advertisers don’t necessarily pay to appear on the results page; they only pay the amount they have agreed to (or bid for) when someone actually clicks on their ad and is taken to the landing page on their website. There are a large number of search engines which offer PPC advertising, the most popular being Google with their advertising program AdWords, followed by Yahoo!, MSN Live and Ask. Our targeted campaigns focus your ad budget where it can be most effective, enabling you to determine your return on advertising with precision.

site review

Are you making the most of your web presence?

Does your website really tell prospective customers what you offer? Is your website compliant with industry standards and legislation? Our website review will cover the following key areas and will provide you with a detailed report and analysis of your website, making recommendations for improvement: Ranking on search engines Design style Ease of use Legal issues Security Marketing of the site How to increase search engine optimisation (SEO) How to describe the service you are selling What information about your business should you put on your site Updating of the site, how can you improve this New features that could improve your site